Design systems Prototyping UX strategy Semantic HTML & CSS Critique & mentorship Making it pop 0 to 1 Claude Code
Hello I’m Sharon, and I love design.

I design products that feel simple, even when they're not

I care about the stuff that most people don't notice.
Hierarchy, spacing, a corner radius that's off by two pixels.

↓  PROJECTS   ↓

United, American, and Southwest Airlines — Rewards Email System

One system behind every client and every send — 168.4 million emails a year

168.4M sends a year  •  10+ brands  •  Click-through and click-to-open  •  Design tokens across all products

View case study ›

White-Label Loyalty Shopping Platform

One shopping platform and browser extension, skinned for every bank and airline partner

10+ client brands: United Airlines, Delta Airlines, American Airlines, Atmos Airlines, Chase, Barclays, Bank of America, USAA, Tmobile  •  Mobile-first member homepage  •  Shared design systems across all sites, microsites, and browser extensions

Coming soon

Atmos Rewards — in progress

An AI shopping assistant built on live offer data

Prototyped on live offer data  •  Marketing send builder in Claude Code

Coming soon
AI Assistant personas
The mileage optimizer
Books trips around point value, not the other way around
Books by point value Tracks award seat drops
The points-first booker
Won't book a trip until they know what it costs in points
Compares redemptions Cash-equivalent minded
Where can I earn the most points right now?
Right now, dining and travel bookings earn 3x — want me to show today's top offers?
🎯
Yes please
Ask a follow-up…
Best-value match found
Denver hotel · 0.4 mi downtown
16,500 pts/night — 40% below the average Atmos redemption for the same tier
Cash equivalent
$212/night
Redemption value
1.3¢/pt
Best value 3 partners compared

Splender — Cash Back Shopping Platform

A cash back product so clearly designed the category leader bought it to shut it down

25% month-over-month growth  •  5★ rating  •  Acquired by eBates  •  Site, app, extension, brand

Coming soon

.edu sites: Umass Amherst, Tufts University, Middlesex School, Chaminade Madonna

Templates that let a university publish without breaking its own hierarchy

Main site and academic microsites  •  Drupal template system  •  Accessibility by default 

Coming soon

Earlier work

Earlier work at a glance

PBS  •  XY.tv  •  Glamour Magazine

Coming soon

“Sharon has the sharpest design eye of anyone I've known, and for that reason, she is my most trusted source for design guidance.”

Britney Hendrickson · Director, User Experience