I lead design for a shared rewards and commerce platform powering shopping experiences across airlines and financial-institution partners. The work balances platform scale, partner differentiation, and a complex offer ecosystems—while keeping the experience clear, trustworthy, and easy to use across devices. I partner with product, engineering, and marketing to evolve the platform in ways that support both long-term scalability, member satisfaction, and partner-specific goals. I led platform-level UX and visual design across core shopping experiences, partner theming, and reusable patterns.