Higher-education websites are among the most content-dense and politically complex digital products. They must communicate brand, credibility, and student life—while also supporting deep informational needs and internal requirements.

The challenge was to:

• organize large volumes of content without overwhelming users

• serve multiple audiences with different goals and levels of familiarity

• balance marketing needs with institutional clarity and usability

• ensure accessibility and consistency across pages and templates

• create systems that internal teams can maintain over time