Cashback shopping is inherently trust-sensitive. Users are asked to believe they’ll receive value later, often after completing a purchase elsewhere. At the time Splender was built, many competitors relied on dense layouts, aggressive messaging, and ad-like patterns that undermined credibility.

The challenge was to:

• establish trust immediately in a crowded, skeptical market

• clearly communicate how cashback works without overwhelming users

• differentiate visually from noisy competitors

• support both discovery and activation across surfaces

• create a product polished enough to stand alongside major consumer brands